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Random thoughts on our impending doom and everyday life, courtesy of a Romance Writer who occasionally feels the need to talk like a Sailor.

Saturday 23 March 2013

Promo - what most likely definitely doesn't work.



The Twitter Police. Be warned.
WARNING: Sweary language involved.

Promotion is a funny thing. Everyone agrees that as writers we need to be doing it. But no one can seem to tell us what actually works. So I thought we might come at it from a different direction and do a run down of what I've come to believe, definitely doesn't. Or at the very least, is worth a serious contemplation before commiting to. Remember now, I've only been twittering and all the rest for about a year so take my advice with a dose of salts and a dash of your own intuition.

Let's start with blogging. My publisher tells me it sells books and I never doubt a single word my publisher says to me. No matter that he met my declaration of being on a mission from God to sell smut with baffled silence. He knows stuff. Furthermore, to build an audience, you need people interested in reading you in the first place, right? Blogging is a great tool for giving people a taste of your wordy awesomeness. My advice would be to not write solely about writing (Haha, says me, writing about writing stuff. Oh shut up). 

I know it's tempting to talk lots about writing because it's a subject you're passionate about. But the audience waiting for your romantic tale of Sarah the Sloth's Sordid Soiree is made up of readers. Readers don't particularly want to hear you banging on about the integral and complex development of a narrative structure sure to wow the ages. Generally, the only people interested in such topics are other writers. If you are planning to sell your novel only to writers, you're probably not going to make much money. Sorry. Vary it, baby. (The best blogs for publishing/writing tips that I've seen are Roni Loren, Chuck Wendig and Kristen Lamb, just in case you're interested. You see, exceptions to every rule. Though those people are involved with writing ed and at least partially built their platform on it.)

Also, don't post once a month and wonder why the internet doesn't sit up in stunned wonder. You have to be reasonably regular about it. Sucks, I know. It takes up time you could be spending on your WIP. For this reason, some writers choose not to go there. Fair enough. But if you're going to do it, try to commit to a post a week minimum. Unless like me you have a deadline crushing your soul. Sorry, I know things have been quiet the last week!

Yay! Tentacle Porn!
Twitter. Ah, twitter. You constant cocktail party on the internet. Twitter is a conversation and the general rules of ettiquette apply. Don't be a dick, just be nice. If you wouldn't say it to someone's face, probably best not to do it online either. If all you're there to do is to spam people then fuck right off. Twitter is about trying to make friends. Some people won't talk back to you, other's might try to shoot you down. Never mind. Pick yourself up and go chat to someone else about the glory of David Gandy's crotch or tentacle porn or something. There are millions of people on there. Not everyone is going be on your wave length and vice versa.

By all means, retweet things that interest you, but be warned. If you're RTing a dozen things in a row you're going to risk pissing people off. How do you like it when someone suddenly fills your stream with nothing but their friends shenanigans? Take it easy, do a couple an hour perhaps, space those babies out. And those pre-programmed spam thingies? For the love of puppies, please consider not doing it. If you're going to spam people then have the common decency to be present and involved with your audience. If you're the type to send an Auto DM when someone starts to follow you, good luck with that. Most people will immediately unfollow you. It's not the best start to a relationship, is it? Getting in some strangers face and shouting about your book when they've just walked in the door. 

Oh, and please DO NOT retweet everything anyone says to you that is tedious as all hell. I think it's great that you have friends, but yeah... no.

I've heard people say 1/3 promo to 2/3 amusing anecdotes or general enquiries or whatever. It's probably a good guideline. I try to stick to it, but you know, things happen. Like when you have a new book release! WHEE! All the excitement! Those first few reviews and people going gosh almighty you rocked my world are really special moments. You're expected to celebrate them. Hell, you probably worked for months on that bastard. But if a week down the track your facebook interaction consists only of you shoving promo in people's faces, stop and think. That is not cool. Throw in a LOL Cat or something, spice it up occasionally. Be a person, not a promo machine. Show some personality and respect. 

Most people follow you because they want to feel they have some sort of relationship with you. Hopefully not a stalkery type one involving duct tape. But a friendship of sorts. Be a person, interact, let them in a little on your interests etc. TALK TO THEM. Yes, people do also follow authors to be kept up to date about their endeavours. That is a big part of it. And no, this recipe won't work for everyone. Someone disliked me discussing my favourite romance movies this week and dumped me. It came right out of the blue. One minute, I thought we were doing fine, then BAM! Didn't even leave me a Dear John letter. On the otherhand, some of us had a ball. I think Gone with the Wind got the highest amount of likes, so there you go. Dirty Dancing was probably second. 

To sum up, experiment and see what feels right for you. Be kind. Respect people. Think twice about what you're about to say. Sometimes it works for me, and sometimes vodka. Happens to everyone now and then, right? RIGHT?

Anyhoo... got your own hints as to what's worked for you? Disagree with me about something? Feel free to share in the comments.

P.S. If you're in the Sydney area, the lovely Zena Shapter does classes on social media now and then. Keep an eye out for them. 

22 comments:

  1. Ha. Lovely. I loved this Kylie, and very useful for a new tweeter. Thank you!

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    1. Awesome, Ros! Thanks so much for commenting. Lovely to see you on Twitter and can't wait for your mermaid book.

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  2. Good advice Kylie :) Esp about the dms on twitter. Promo is the most difficult and daunting beast, and my advice to anyone is Enjoy It, but don't let it take over your life.

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    1. Good philosophy, Caitlyn. It can really do your head in to no avail if you let it. :)

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  3. I've decided that twitter is like my place to throw my promo down and run away. I get followers, so buggered if I know why. lol
    YES, I am scratching my head and wondering.
    I did try to be friendly on there, but it's not my kind of place. I think you need a speshul sort of brain to want to inhabit Twitter. Maybe an empty one? I didn't say that!
    Where's my eraser? Kylie won't like me now...

    Anyways, twitter is not a cocktail party to me, it's the Leaning Tower of Babel. Yes, I mixed the thingo metaphor. I do that all the time. Just remember, leaning towers fall over.

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    1. No problemo, Cari. Hopefully the people you're getting following you on twitter are fans and you're selling books. Care of Amazons lack of share, we simply don't know where the sales come from. Be so much easier if we had some idea, wouldn't it?

      But I know you won't take it the wrong way if I unfollow you because I'm there looking for a little more interaction than just promo. We can be speshul friends on facebook instead. :) Thanks for commenting, mate.

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  4. good post kylie. i think twitter is the place for interation and so is facebook. blogs are for information and entertainment. if all i get from someone is buy my book or arent i awesome i usually unfollow them or ignore then. nothing shits me more than someone slamming promo down my throat. i don't blog because i have nothing interesting to say. but love yours. always gives me a chuckle. scuse my lack of proper punctuation. lazy tablet typing.

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    1. Balancing it out is a good idea, I think. Both in time and in content. So damn easy to procrastinate with these babies. And thank you for the compliment!

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  5. Great post, Kylie! I agree completely with too many RTs and DMs at first follow. It also bugs me when I can't find a post that actually seems to be from them or about them... if their entire feed is made up of other people's thoughts, quotes, and their own promo, it is boring. And, I find it difficult to keep up with blogging, but I am trying... speaking of which, I need to figure out what I'm posting this week...

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    1. Hi Lorraine, thanks for commenting. You definitely need to show a little personality. Otherwise it just feels like you're watching a spambot at work. Good luck with your post!

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  6. Hey, congrats on a great, fun post. And so true, too. I get a bit fed up with people posting uplifting quotes, too.

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    1. Ha! Yes, Greta. Too much positivity can become a tad annoying. Funny that.

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  7. Hey Kylie, Fantastic advice. I see regular examples of info dumps from people that just put me off. And some are a little too regular with their posts. It's a hard balance I guess, and you want a presence but not to disappear off the newsfeed as well. Food for though. Cheers.

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    1. Hey Victoria, thanks for stopping by. It is a delicate balance. You don't want to be in people's faces all the time but you do want to be on their mind now and then.

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  8. I guess there are many who want to stay and talk on twitter. But there's a reason it's a big information highway and, as with any road, some are there to drive from a to b while others like to do wheelies and spin outs, drag race, and pull up and chat. I'm a drive a to b sort.

    I think those who stick with following me on Twitter are basically interested in my news on my books, or they aren't. And if not then fair is fair if they unfollow. I don't spam the place anyway. And I don't have the time to be on there even if it can be fun. I think at some stage most authors tend to go with one media promoting activity or two and the others lie by the wayside. Facebook is more my place. On there I feel like I know people, or can get to, on Twitter it's like standing on that road and having lots whizzing past, but it's all a blur. :)

    My advice for promo is to do what suits you and what you like, if possible. Because it can easily take up time when you should be writing!

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    1. I think you're spot on there, Cari. They all take time away from writing. We can only do a certain amount of promo so it makes sense to concentrate your efforts where you feel you can do the most good.

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  9. Oh and authors signing up to goodreads, friending peeps and then immediately asking people to review your books - not on :)

    And Kylie in any of the Tweeting for authors seminars do they advise you to use a third party client like tweetdeck or hootsuite? I have never, as in NEVER used the plain web interface for twitter. I break peeps into columns ie Bookbloggers/authors/specfic to keep track of everything.

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    1. Hi Sean, I even had a writer message me on goodreads the other day looking for me to do a review. Not cool. I didn't know them from a bar of soap.

      I use tweetdeck but I probably need to get more organised wiht it. Columns are genius. The flow of information can be hectic and you don't want to miss important stuff.

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  10. Yes! Listen to her, folks – because our Kylie knows her stuff (don't believe that one-year-online stuff)!

    Especially love your PS ;)

    (And yes, Sean, in my seminar I recommend Tweetdeck :D)

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  11. What you're saying is common sense except for the bit about Gone with the Wind. God, that was hours of my life I'll never get back, and I stayed up until nearly dawn to watch the bloody thing on TV in the days before I had access to a VCR. The follow-up TV series was worse, badly researched and really just a cheap soapy without the cheap price tag. Not that I have a strong opinion on the subject. ^.^

    I've recently interviewed Sarah Braybrooke, publicist for Scribe, and Russell B. Farr, founder and owner/operator of Ticonderoga Publications with his partner Liz Grzyb. They have stuff to say about promotions too. Sarah wasn't convinced social media sells much, but they mention various promotional methods. I'm hoping to interview a publicist from a large publishing house as well, but it's hard to nail them down, they're so busy promoting *other* people.

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    1. I forgive you for not understand the joy that is Gone with the Wind. And the interviews sound great. Wonderful to get people in the industry talking about these subjects. Best of luck with them all and thanks for commenting!

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